Love, a Capitalistic concept!

Posted on March 30, 2011


“To say ‘I love you’ one must know first how to say the ‘I.’ “ Ayn Rand

Love as a Capitalistic concept must be something not too often discussed and if discussed probably totally misunderstood.

Can a love relationship be based on Capitalistic values? We are talking about feelings, not money! People, not materials! We’re talking about making love, not war! The morally correct and only answer however is, YES! It certainly can and in fact it is solely based on Capitalistic values!

Everyone knows that Capitalism is about freedom. Freedom of speech, freedom of choice, freedom of pursuing ones own happiness, freedom of religion, thoughts, private ownership, movement, entrepreneurship, information, sexuality, partnership, the list is endless. Total freedom from depression and governmental, public or forced control. Freedom to be the one you want to be and to be without any moral objections from society!

Love between two, or several persons is the most natural and beautiful concept man can ever know. Casanova said: “Love is 70% curiosity.” That might very well be true, and if so the remaining 30% would consist of  trust, relaxation, total respect and egoism. These values are exclusively positive values. Yes, egoism is a virtue in Capitalism and egoism is the core value of being able to love!

I’ll present love as an egoistic concept. Love is actually a profound perfect egoistic state of being. One is only regarding ones own happiness in regard of others. Only when you have an unbreached self-esteem and can fully and freely pursue your own happiness based on it would your love be able to become complete. In love you seek only, and only, to fulfil your own happiness and as a fortunate positive side effect you also spread your love and make others happy.

It is impossible to love someone on the pure basis of making others happy. How can you? It would be the same as telling a person to be happy holding a gun to his head. He might smile, but he is definitely not happy! Forced happiness and love is an impossibility! It is only when you totally selfishly seek love as a means of your own happiness you can truly love someone else and let them tap into your love and share your happiness.

Love is, usually, shared between two persons and between these two person mutual positive values are born and nurtured. One person can’t demand the other person to love him or her. He can’t demand based on his needs the love of another as little as can he expropriate it for the “common good”. Love is based on pure freedom and is earned as respect and friendship are earned or for that matter: how money is earned! Love is earned! Love is selfishness! Love is a virtue and love is definitely a Capitalistic concept and love is a free mutual consented trade-off!

Ayn Rand described it like this:
“Love, friendship, respect, admiration are the emotional response of one man to the virtues of another, the spiritual payment given in exchange for the personal, selfish pleasure which one man derives from the virtues of another man’s character. Only a brute or an altruist would claim that the appreciation of another person’s virtues is an act of selflessness, that as far as one’s own selfish interest and pleasure are concerned, it makes no difference whether one deals with a genius or a fool, whether one meets a hero or a thug, whether on marries and ideal woman or a slut.”
The Objectivist Ehtics, VOS, 29 pb 31.

Using love as a Capitalistic concept one must let go of expectations. The expectation that love once gathered can never disappear or perish, the expectation that someone will love you back if only you love them or love them even more, the expectation that love is a trade-off for materialism and that anyone would love you for anything else than your values, virtues, traits and self-esteem, the expectation that someone can love you by force! These expectations cannot exist in pure love!

By using love as a Capitalistic concept you have no ownership to your partner. Only your partner can decide if and how he or she is to love you. You can only relate to that decision and make one of two choices: accept it or decline it. In either case you should do it fully and proudly since you are doing it solely by following and nurturing your own happiness, by being selfish! Morally you should never accept the choice that makes you less happier!

At last a small question: If you love someone what would be best thing to do if they didn’t love you back: 1) force him or her to sacrifice him or her self to your needs so you can be happy or 2) letting them go being a bit sad about it but fully seek your fulfilment  and happiness somewhere else?

The answer should be easy. Sadly there are many people who has no reasonable moral standard and continuously choose option 1 which is also the base of non-gender neutrality or inequality between men and women. In a pure loving relationship we are both equal! Just as a curiosity the first option also happens to be the moral code in socialism; to do sacrifice for the sake of another is the highest moral virtue.

In love one can’t make that kind of sacrifices to build your own love and happiness. That would imply that you give away something that is worth more than the love you gain hence you are only able to decrease your love and happiness by making that sacrifice! Please note that for example giving up a lifestyle for a person you love isn’t a sacrifice. It only means you value your love for that person more than the lifestyle!

So live proudly and lovingly as a selfish creature seeking love and happiness! The best thing about love is that you don’t have to be political about it and quite often: being politically incorrect is the most fun and rewarding.

Loving regards,

Posted in: Love